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Search Engine Optimization – How to Be Found on the Internet

Having a website is only your first step. The key to attracting new clients and new customers is driving web surfers to your site.

Integrated Technology Services provides search engine optimization (SEO) and pay-per-click advice and helps devise strategies that will increase the flow of traffic to your site and, hopefully, increase your business. SEO is critical because search engines crawl your site to discover what information your pages contain. To do this, they use tools called crawlers and bots to read the text and tags. Unlike you and I, they do not read what you see on the screen; they read raw computer code.

The content of your site (and the keywords and tags inserted into the computer code) can make a difference between a Web site showing up at the top of a Google search or on page 10 for Yahoo. The reason is simple. Search engines go to your Web site and search for these tags. Then they examine your site to determine if the content matches or is similar to these words.

ITS will review your site (or create it) and make sure that your tags and keywords are well chosen and accurately reflect your site's content. When you need SEO, contact call (610) 446-3467 or click here to send an email.



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